New Era 9FORTY Lilac Upside Down Cap

Flip the script.

The New Era 9FORTY Lilac Upside Down Cap takes a classic look and turns it on its head—literally. Featuring inverted “ROCHESTER” embroidery across the front and a floral-filled “R” side hit, this cap brings a bold, modern edge to Rochester’s signature Lilac collection.

Built on the structured 9FORTY silhouette, it delivers a contoured crown and curved visor for a more fitted, elevated look compared to the relaxed 9TWENTY. The white crown and navy visor keep it grounded, while the upside-down detail adds just the right amount of attitude.

Different, but dialed.

Details:

• New Era 9FORTY structured silhouette
• Contoured crown with structured front panels
• Curved visor for a clean, athletic look
• White crown with navy visor
• Upside-down “ROCHESTER” embroidery across the front
• Embroidered “R” logo with lilac floral detailing on the side
• Adjustable snapback closure
• New Era flag logo embroidered on the side